At Salizzole, in the district of the province of Verona known as the ‘home of classical-style furniture’, three generations of the Morelato family have been crafting beauty with their wide range of production and utilization of choice varieties of wood. The story of Morelato, in fact, is one with its roots in a territory that has forged an identity of its own over time, in part through the presence of many companies and artisans engaged in the manufacture of high-quality furniture.
Wood and Furniture
From the ‘Casa Rossa’, a small workshop specializing in woodcarving founded by Aldo Morelato, to today’s Morelato Ebanisteria Italiana, a company with an international reputation: Giorgio Morelato, aided by his son Alessandro, still prefers handcrafted techniques of production, a distinctive characteristic of fine cabinet-making and a guarantee of the furniture’s durability. From Biedermeier to the most recent contemporary accessories, realized in collaboration with great names in design, the different styles of the furniture tradition of the Veneto are all handled by Morelato, always in step with the times, between classicism and modern design.
From maple to charry to ash, from ebony to black walnut, and again from padauk to oak, wenge and zebrawood: only the best kinds of wood are used to make furniture to measure for public and private spaces all over the world. Giorgio Morelato, a great craftsman, is also able to rely on a special expertise with regard to materials, as well as the classic techniques of cabinet-making.
The whole of the company’s production has a minimum common denominator: quality of design, handcrafting of the wood, top-quality natural materials. This is made possible by extensive experience accumulated over decades and by the MAAM, the research centre run by Giorgio Morelato, responsible for the technical aspect of design.
Not just tradition and innovation, but also culture and the handing on of the know-how of handcrafting wood. The culture of design is promoted through an international competition for young designers that every year produces prototypes of great value, on display at the MAAM (Museo delle Arti Applicate nel Mobile), which for over a decade been a permanent part of the network of ‘museum deposits’ set up by the Museo del Design of the Fondazione Triennale di Milano.